Category: Fashion & Clothing

Fashion & Clothing

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  • Picture this: It’s 1988 and our first ‘shop’ is the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.
    Those first generation denim jackets. A simple idea that struck a serious chord – laid-back, effortless, versatile. Everyone wanted them, and anyone could wear them. That’s where it all started.